EdmontonListings.com gives you the information you need to buy & sell Edmonton area property.
You have 5 minutes to sell your home

A lot of reading but Sellers find the information useful.

You have less than five minutes to sell your home.
Buyers never get over that first impression. Your home must be ready for your Best Buyer the first time he drives by.

How to do it right:

Park across the street from your home. Look at your property. Look again.
Imagine that you are the Buyer husband, sitting in the car. She made you come out to look at houses. You were all set to watch that game. The remote control is still in your hand. You don't even want to move!
That husband is looking hard at your home. He is trying to see a defect he can use as an excuse to refuse to view the interior.

Force yourself to look at your home with his negative attitude. See what he sees. We need to make it easy for the Buyer wife to get her husband inside.
Force yourself to look at your home with new eyes. Have you been walking past little problems? Not "seeing" things that will make Buyers reject your home or discount your price? We need to make it easy for the Buyer to like your home.
Take a hint. Your friends - even your Realtor may not want to insult you by being too direct about the things you need to correct.
When Buyers see small flaws, they assume big important things have been neglected as well. Let that Buyer see you have cared for your home.
Sometimes Sellers focus on their new home or that great job they are moving to. They just cannot force themselves to work on the home they are selling. Reminds me of cars you see deserted in farmers' fields. They could have been sold with a little effort but there was a new car in the driveway.
Know this: If your home needs (even a little) TLC, if you put it on the market without tuning it up - IT WILL COST YOU MONEY.
Sometimes it means NO SALE.
Ask exactly how much not doing those fix-ups will reduce the selling price.
Isn't $10,000 or $3000.00 or even $1000 worth getting those little jobs done?
Why make your Buyer try to figure out how much time and money it will cost to repair those little drips and chips?
Buyers constantly overestimate costs and exaggerate the hassle of fix-ups.
Price goes down.
The cash return on small touch-ups and upgrades is much greater than you would expect.
Don't waste time and money on things that won't affect your sale or increase the selling price.
Spruce up your home the right way.
Are you sure Buyers appreciate new fixtures more than perfect woodwork ?
Carpet? Shingles?
Clean. Hire a cleaning service.
A few hundred dollars can mean the Buyer will buy your home for a lot more money.
An untidy home can even mean not selling at all. No one wants to clean someone else's dirt.
Make it easy for Buyers to see how large your home is.
Remove extra furniture.
Tidy up. Remove clutter.
Help Buyers see the features of your home at its best.
No Buyer is looking for a messy home.
Do not put your home up for sale until it is ready - It will cost you money.
Buyers do not believe you will finish projects before they take possession. Would you?
Do not expect Buyers to come back to see if the work is completed so they can buy your home.
All this effort is a waste of time without effective marketing and advertising.

Selling your Home:
NB You need a Realtor to follow the most important advice which is: NEVER communicate with Buyers directly - it will cost you every time.

There is a Buyer for every home.

I work for my clients every step of the way!

When it comes time to sell, I want my clients to be able to relax and not fret over details. I continually market, sell and buy homes. Over and over. Each home and every selling experience is different but the steps are the same. I have the experience and tools to meet the demands of a highly competitive, modern market. My combination of skill and technology ensures that I can help my Clients achieve their goals.

 
Marketing:

How can you sell something if you keep it a secret?

Your goal is to make sure your Best Buyer - the one that can and will pay the most for your property - knows that your home is available.
To make the most money, you must make sure your home is exposed to as many Buyers as possible.
The Buyer that will pay your price must be made aware the property is available.
Your Best Buyer may find your home through any media:
PRINT (Real Estate Weekly, Homes & Land, Journal, Sun, Neighborhood, Specialty)
MLS Multiple Listing Service(owned by the Real Estate Industry)
INTERNET
SIGNAGE
FLYERS
RADIO
TELEVISION
WORD OF MOUTH
 
Why limit advertising to only one medium or just a few?

Your Buyer might not hear about your home.
How will you decide which media to use?
The Real Estate Market is changing.
Which media is effective now?
Why waste time & money on media serious Buyers never use?
Which media are used by Agents to get future clients and which ones introduce Buyers to homes they buy? You need to reach Buyers that want to buy a home like yours.
Did you know most websites are invisible to the general public? Think about it. How would your Buyer find out about them?
Are you familiar with current Real Estate laws and practices?
Do you know that many Buyers have written agreements to use a particular Realtor's services when they purchase a property? Do you know how that affects you and your potential Buyers?
 
How to do it right:

Park across the street from your home. Look at your property. Look again.
Imagine that you are the Buyer husband, sitting in the car. She made you come out to look at houses. You were all set to watch that game. The remote control is still in your hand. You don't even want to move! That husband is looking hard at your home. He is trying to see a defect he can use as an excuse to refuse to go in to see the inside.
Look at your home with that attitude. See what he sees. Let's make it easy for the Buyer wife to get her husband inside.
Force yourself to look at your home with new eyes. Have you been walking past little problems? Not "seeing" things that will make Buyers reject your home or discount your price? Make it easy for the Buyer to like your home.
Take a hint. Your friends - even your Realtor may not want to insult you by being too direct about the things you need to correct.
When Buyers see small flaws, they assume big important things have been neglected as well. Let your Buyer see you have cared for your home.
 
Take a hint

Your friends - even your Realtor may not want to insult you by being too direct about the things you need to correct.
When Buyers see small flaws, they assume big important things have been neglected as well. Let your Buyer see you have cared for your home.
Sometimes Sellers focus on their new home or that great job they are moving to. They just cannot force themselves to work on the home they are selling. Reminds me of cars you see deserted in farmers' fields. They could have been sold but there was a new car in the driveway.
 
Know this:

Selling a home that needs work (even a little TLC) will cost you money.
Sometimes it means NO SALE.
Ask exactly how much not doing those fix-ups will reduce the selling price.
Isn't getting for an extra $10,000 or $3000.00 or even $1000 worth getting those little jobs done?
Why make your Buyer try to figure out how much time and money it will cost to repair those little drips and chips?
Buyers overestimate cost and exaggerate the hassle of fix-ups.
Price goes down.
The cash return on small touch-ups and upgrades is much greater than you would expect.
Don't waste time and money on things that won't affect your sale or increase the selling price.
Spruce up your home the right way.
Are you sure Buyers appreciate new fixtures more than perfect woodwork ?
Carpet? Shingles?
 
Clean. Hire a cleaning service.

A few hundred dollars can mean the Buyer will buy your home for more money.
An untidy home can even mean not selling at all.
No one wants to clean someone else's dirt.
 
Tidy up. Remove clutter.

Help Buyers see the features of your home at its best.
No Buyer is looking for a messy home.

Make it easy for Buyers to see how large your home is.
Remove extra furniture. Your personal knick knacks are probably adding clutter that you don't even notice. Buyers seem to want an uncluttered house that they can put their own personal stamp on.

Do not put your home up for sale until it is ready.
It will cost you money.
 
Do not put your home up for sale until it is ready.

It will cost you money.
Buyers do not believe you will finish that work. Would you?
Do not expect Buyers to return to see if the work is completed and buy your home.
 
Why waste all that time and energy?

Without effective marketing and advertising, all this effort is a waste of energy, time and money.
 
Trying to sell yourself ? Read this:

If you're trying to sell your home yourself, here are some pointers:

Make it easy for Buyers to get information about your home.
The Buyer wants you to return his calls asap. Get an answering service and cell phone.
To sell your home for the most money, learn to answer Buyer's questions effectively. You must learn to use questions to sell your home's value.
The Buyer must be able to contact you easily to make an appointment. The Buyer should not feel he is causing any inconvenience.
Showing a home is an art. Without compromising your security, it should be easy for Buyers to view your home.
To generate the most profit, your Best Buyer must be able to look at your home in private.

People hovering always makes Buyers feel uncomfortable.
Buyers should never feel like they should hurry or they're disturbing you.

The home is best presented by someone that knows your Buyer's wish list and will help him appreciate the value of your home.
The Buyer should be made aware of the property's features that are important to him (not what is important to you).
Do not reel off a long list of improvements. What if you and the Buyer do not have the same wish list? Your list could make the Buyer think the price is based on things that aren't important to him. In the Buyer's mind, that is a reason to reduce the price. No one wants to pay for something they don't want.


The Purchase Agreement: You and the Buyer must negotiate a good legal purchase contract. The agreement is complex and legally binding. The Buyer must feel comfortable with the document so he can agree to it. You both need to be aware of what you are signing. We all know the pitfalls of a poorly written offer. Mistakes can cost you thousands of dollars or even the sale. If you have any choice, have someone deal with the Buyer on your behalf.

FINANCING must be arranged without causing the Buyer to have "Buyers' Remorse" ie. second guess his decision or doubt the value of the home. The Buyer may not feel comfortable dealing with a Bank you recommend. A neutral financial source would be more acceptable but then you are gambling on the experience and ability of the mortgage broker.

INSPECTIONS: The Buyer must feel that the Inspector is unbiased. There are good inspectors and bad inspectors - it is difficult to make sure the Buyer deals with a good inspector without making him feel like you are pushing him towards any particular company.
The transaction must be completed. You and the Buyer have obligations that must be met within definite periods of time in a particular manner or your deal can collapse. This is very important to both of you. The Buyer must not feel pressured just reminded.

There is a Buyer for every home.

I work for my clients every step of the way!

When it comes time to sell, I want my clients to be able to relax and not fret over details. I continually market, sell and buy homes. Over and over. Each home and every selling experience is different but the steps are the same. I have the experience and tools to meet the demands of a highly competitive, modern market. My combination of skill and technology ensures that I can help my Clients achieve their goals.

 
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